Zaxby's has teamed up with a YouTube sensation for an epic collaboration - the MrBeast Box. Let's see what this monstrous meal has in store for hungry Southern snacker
Zaxby's has teamed up with GenZ YouTube star MrBeast for an epic collaboration - it's a down south fast food meal bucket of grub that is sure to satisfy your cravings this Summer. Let's see what's inside the lunch box!
For those not in-the-know, MrBeast is one Jimmy Donaldson, a prolific 25-year-old content creation machine with over 258 million fanatical YouTube subscribers. He's created a massive online empire by giving away insane amounts of money and pulling off mind-blowingly weird stunts like counting to 100,000 on YouTube while people watched over the course of 40 freaking hours. Donaldson's larger-than-life persona and penchant for over-the-top personal challenges have made him the A#1 most popular and influential content creators on the platform.
It's not the first time Donaldson has dipped his fingers into the snacking world. He launched a candy bar brand a while back called Feastibles that's become wildly popular since. He also launched a failed ghost kitchen project last year but is now redeeming his bad foodie-self with this new collaboration. The MrBeast Box is a co-branded meal at the beloved NC fried chicken chain Zaxby's. It's a deal that's near and dear to MB's heart since he is also a North Carolina native. Let's see what this lunch box beast has to offer.
The MrBeast Box is a down-south fast food frenzy of flavors! It includes 4 chicken fingers, French fried taters, Zaxby's delicious cheddar bites, Texas toast, and a zesty duo of Zax and ranch sauces to dunk it all in. If that's not enough to satisfy your craves, it also comes with MrBeast's own Feastables chocolate bar, making this a veritable munchie smorgasbord. At $12.99, it's a pretty big value, if for just the sheer quantity of treats here. It's a literal beast of a meal that will satisfy the hungriest of snackers.
The collab between MrBeast and Zaxby's is the latest example of celebrities partnering with fast food brands to drive buzz and bigger sales. These kinds of high-profile team-ups have proven to be mutually beneficial marketing plays by leveraging social media followings and celeb PR. They allow the celebrities to connect with fans in a new way and give the brands a chance to tap into massive, devoted fan bases. For Zaxby's, scoring a collaboration with someone as massively popular as MrBeast could be a game-changer in expanding their reach and appealing to younger consumers across the country.