Ahhh, Capri Sun. There are few items from childhood that bring back an immediate memory, but this one does it for me. I mean, who doesn't remember exactly what a fruit punch-flavored Capri Sun tastes like? Or the sense of satisfaction when you got the sharp end of the straw into the pouch just the right way? Personally, I still love the pouch - or maybe the nostalgic idea of it, since the company has a bit of a dodgy history of unusual objects floating in them.
Anywho, for years, Capri Sun drinkers have dreamt of a bigger size to quench their thirst, and this week, their dreams have been answered! The brand just released a 96-ounce jug that marks its first major innovation in nearly a decade.
While Capri Sun pouches have always been a convenient option for on-the-go refreshment, Capri Sun Multi-Serve encourages kids and adults of all sizes to get in on the sunny sipping action.
Capri Sun Multi-Serve doesn't just come in a giant size, it offers giant value too! Available in a convenient two-pack at BJ's Wholesale Club, Sam's Club, and select Costco locations, each jug holds the equivalent of 32 pouches (sans floaties, I hope!).
"With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings, and even dinnertime at home," says Jordan Mann, Senior Brand Manager at Capri Sun. "We're now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They've outgrown the serving size of the pouch, but not their love for Capri Sun."
The launch of Capri Sun Multi-Serve is a strategic move for the brand, allowing it to tap into the growing $38 billion Ready-to-Drink market. It caters perfectly to the needs of today's consumers who are looking for value-sized options at club stores to stock up for their families.
If you love the nostalgia of the Capri Sun pouch like I do, but want to maximize your value - and minimize the chance of something sketchy floating in your punch - order up a box of these heavy duty drink pouches from Amazon. They add a touch of fun to every beverage, and are also great for minimizing spills with little ones.
Want to learn more about this exciting new product? Follow Capri Sun on social media: @caprisun on Instagram and @caprisun_usa on TikTok.