Sir Gordon Ramsay is certainly a busy bloke these days. In addition to launching a new digital content platform with Fox, Ramsay has also been named the new CFO - Chief Fruit Officer - over at Welch's. That's right - the man known for his searing critiques is taking his culinary expertise to the world of fruit snacks, and let's just say some competitors are about to get a taste of his fiery disapproval.
Unlike those sad excuses for fruit snacks that rely on a sprinkle of juice and a whisper of concentrate, Welch's is the real deal. Their snacks are bursting with whole fruit - peel, skin, and all. And the brand's unwavering commitment to quality is exactly what drew Gordon Ramsay, a man who wouldn't settle for anything less than the best, to join the Welch's team.
"My goal as Welch's Fruit Snacks' Chief Fruit Officer is to help raise awareness about the distinction between authentic fruit snacks and mere imitations of fruit flavor. With more awareness, consumers will have the ability to make more informed choices," says Ramsay. "A father of six, I have been a long-time consumer of the brand, and on any given day, you'd find Welch's Fruit Snacks in my pantry at home, so this new role is truly authentic and personal for me."
As the newly appointed CFO, Ramsay isn't just here to lend his star power. He's on a mission to educate consumers about the difference between real fruit snacks and sugary imposters. He'll be using his signature bluntness to cut through the marketing jargon and ensure everyone knows what the importance of real fruit means for themselves or their kiddos.
To celebrate Ramsay's arrival and its unwavering commitment to whole fruit, Welch's is launching its biggest campaign ever - "Wholly Fruit." This nationwide extravaganza will include the brand's first-ever television commercial featuring the infamous Ramsay himself. The spots will be rolling out nationwide this summer, but you can get a sneak peek of the cheeky spots here and here!