Step into the Pop-Tarts x Jerry Seinfeld experience as the brand collabs with the comic's new Netflix film Unfrosted.
Pop-Tarts has joined forces with the highly anticipated Netflix film Unfrosted, a comedic take on the brand's origin story, conceived and written by the one and only Jerry Seinfeld. While the movie isn't an official Pop-Tarts production, the partnership promises a delightfully unconventional celebration of the beloved toaster treats.
As part of this unique collaboration, fans can look forward to a Pop-Tarts-produced digital short starring Jerry Seinfeld and a series of surprise cameos. The brand is also offering a limited-edition "Trat-Pops" box, inspired by a packaging typo gag featured in the film, providing both a tasty movie snack and a fun collectible for you Seinfeld stans.
Additionally, Pop-Tarts has planned multiple live and online promotional events, encouraging fans to "Stream It. Eat It. We got you either way." Social content and further partnerships will showcase the best ways to enjoy the film while indulging in your favorite Pop-Tart. And, as if that weren't enough, more antics are in store throughout the film's press tour. Keep an eye on Pop-Tart's insta page for upcoming details.