Craving a new dish but stuck in a food rut? Look no further than Uber Eats' latest feature: a drool-worthy video feed that is giving TikTok a run for its money.
You're scrolling through Uber Eats to find lunch and suddenly you see gorgeous close-ups of creamy Nutella milkshakes being swirled or a satisfying sizzling fajita. According to TechCrunch, that's the experience Uber Eats is going for with their new short-form video feed, currently being tested in New York, San Francisco, and Toronto. Taking a page from sites like TikTok and Instagram, Uber Eats is capitalizing on our unending fascination for food porn. Restaurants can now upload short videos to showcase their culinary masterpieces, giving you a front-row seat to the magic happening behind the kitchen curtain. Think of it as a virtual foodie adventure where you can explore the sheer artistry behind each dish.
Early results show this is a recipe for success! People love the ability to discover hidden gems and experiment with new flavors they might not have otherwise considered so visual cues are a great trigger to instigate discovery. Plus, it's way more fun than staring at still pics. While some might be overwhelmed by yet another video feed in their app life, Uber Eats is betting that the convenience and personalized recommendations will win us over.
So, the next time you're feeling peckish, ditch the decision fatigue and get ready to be mesmerized by the world of culinary delights on Uber Eats' new video feed. Who knows, you might just discover your new favorite dish!