We can't think of two more different brands than Liquid Death Mountain Water and e.l.f. Cosmetics. Who would have thought that these two brands would come together for an adorable (if disquieting) brand collab?
Liquid Death Mountain Water and e.l.f. Cosmetics have a few things in common. Zoomers love both of 'em, and these brands have shaken up the marketing community with viral ad campaigns and collabs that are creative, surprising, and often freaking hysterical. That's where the similarities end. Imagine our surprise when we saw the pop-star lipstick peddler team up with the heavy metal monarchs of hesher hydration. It's like that legendary lost scene from The Breakfast Club where prissy missy Molly Rinwald's finally softened up on Judd Nelson's rebel rocker ways in the broom closet.
The cosmetics collection comes in a coffin-shaped box and includes everything you need to create the devastating death-rocker look you never knew you needed. The kit includes black and white face paint, black eyeliner, black lipstick, and a special applicator brush. Even if you don't want to go full goth, this kit is a great way to stock up on black makeup staples for more subtle looks as well if you're more Taylor Swift than you are Siouxsie Sioux.
They launched the product with a gut-bustlingly funny video spot where a teen fan girl is met by her fairy Goth-father who gives her a fresh urn of Corpse Paint. There's an endearing surprise twist to this story, but no spoilers. You'll have to watch for yourself.
The Corpse Paint Vault costs $34 (plus your immortal soul!) and is available online on the e.l.f. and Liquid Death sites, but only while supplies last. So what are you waiting for? Go grab a coffin full of cosmetics and get gussied up for that dashing demon lord in your life, ladies.