Olive oil has long been a popular cooking choice for its heart-healthy benefits and high smoke point. But with great popularity comes a not-so-great secret: adulterated versions might be lurking on supermarket shelves. Read on to learn how to sniff out the real deals - we're dishing tips and the deets on the brands to know.
For consumers who want to know if they're purchasing pure olive oil, the North American Olive Oil Association has a handy guide and a quality seal program you can use for easy reference. Additionally, keep the following tips in mind:
Smell: Real olive oil should have a fresh, pleasant aroma. It might have hints of fruit, grass, or even a slight pepperiness. Avoid oils with no smell or an unpleasant, greasy odor.
Taste: Extra virgin olive oil will have a complex flavor profile. It can be fruity, peppery, slightly bitter, or even pungent. Low-quality or fake olive oil will taste bland, greasy, or even waxy.
Buy from specialty stores: Stores that focus on high-quality ingredients are more likely to carry authentic olive oil.
Price: Extra virgin olive oil is produced through a meticulous process, so it won't be super cheap. Be wary of very low prices.
Label Claims: Don't solely rely on terms like "Italian" or "Extra Virgin" on the label. These can be misleading. Look for certifications from reputable organizations.
Harvest Date: Look for a harvest date on the bottle and purchase one that is as close to the current date as possible. Reputable producers are proud of their fresh oil and will have no problem displaying the date.
Storage: Real olive oil is light-sensitive. It should be stored in a dark-colored glass bottle, not clear plastic.
According to the North American Olive Oil Association, here are some common and reputable olive oil brands that are certified pure:
Identifying real olive oil can take some practice and likely a bit of trial and error. With these helpful tips and some smart shopping habits, you'll be drizzling the real deal on your next dish in no time.