Blue Bell's new flavor is such a must-try; it's trending! This butter cake batter concoction is all the rage in NOLA, and hitting stores near you. Let's see what the hubbub is all about.
According to NOLA.com, there's a new limited edition ice cream flavor in town, and it's taking Louisiana by storm! Blue Bell just launched its newest creation, Gooey Butter Cake Ice Cream, a flavor inspired by a beloved dessert in both St. Louis and Louisiana.
Gooey butter cake (sometimes known as German butter cake) is a dense dessert made with wheat flour, butter, sugar, cream cheese, and eggs. Legend has it the cake was the result of a happy accident when a baker switched the amounts of sugar vs. butter he was putting into his batter. The result became a super moist, butter-rich sin of a dessert that will keep you coming back for more. It's popular in cities with heavy German populations like St. Louis and Philadelphia, and it's now caught on in New Orleans as well, with people using the recipe to add a new twist to classics like Mardi Gras King Cakes.
Blue Bell jumped on this little-known sweet to bring this decadent dessert right to your freezer. Imagine butter-soaked cake batter ice cream swirled with lush cream cheese and big old chunks of decadent sticky cake crumbles. We are getting a cavity thinking about it, and we don't care! We'll pay for the filling. Bring it!
So, what are you waiting for? Grab a scoop (or a pint, we won't snitch) of Blue Bell's Gooey Butter Cake Ice Cream before it's gone! You can catch a carton of this buttery flavor bonanza at retailers near you.