Behold the PEPSI 'SNEAK'ER: a limited-edition size 22 basketball shoe with a built-in Pepsi Mini holder! The Shaquille O'Neal-approved masterpiece honors his love for the micro-drink and his partnerships with Pepsi and Reebok. What's better is that 22 lucky fans can win a pair!
Remember that TV ad where NBA legend Shaquille O'Neal heard rapper Skee-Lo and wished he were smaller so he could grab a Pepsi Mini? Well, Shaq and Pepsi have teamed up again, along with Reebok to grant him his wish. No, they didn't find a way to shrink Shaq. Instead, they created a limited edition, size 22, custom Reebok Pump Shaq Attaq kick with a built-in Pepsi Mini holder in the sole!
Twenty-two lucky fans can win their very own PEPSI 'SNEAK'ER through a social media contest. To win a pair, fans must post a photo and/or video on social media showcasing their Pepsi Minis fandom with the hashtags #PepsiMinis and #Sweepstakes. So, if you've ever dreamed of owning a Shaq shoe or can fit a sneaker the size of a canoe, this is your chance!
The PEPSI 'SNEAK'ER was designed by Shaq and bespoke sneaker designer Dominic Ciambrone (AKA The Shoe Surgeon) featuring a hidden spot in the sole that perfectly fits a Pepsi Mini can. Why would you want to put a tiny soda in the heel of a ginormous shoe? We don't know, but these would look great on our mantle during playoffs this year if just for bragging rights.
If you aren't familiar with the Lilliputian Pepsi Mini they come in adorable 7.5 oz cans in flavors like Zero Sugar, Wild Cherry, Diet, and Real Sugar. It's a great little thirst quencher that can fit in your hoody pocket or, in this case, the sole of some titanic footwear.
This collab goes beyond Shaq's Pepsi Mini love affair. It celebrates his work with Pepsi and Reebok and includes nods to that legacy woven into the shoe's design, including:
So remember to check social media to see if you won a pair of shoes you can knock out a dinosaur with!