Blue Bell fans rejoice. There's a new flavor that they can enjoy.
Cookies 'n Cream Cone has dropped in Blue Bell's stores on Thursdays. While this flavor is not that new in relation to the frozen treat, it has become a classic that few are tired of. Also, Blue Bell's rendition is expectedly going to be different and delectable.
Based on its press release, the new flavor "is a creamy vanilla ice cream combined with chocolate crème filled cookie crumbles, chocolate cone pieces coated in dark chocolate and a chocolate fudge sauce."
The executive director hinted that this new flavor is the little brother of its famous Cookie Cone, which has garnered its own following since 1997.
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"Some of you will remember our Cookie Cone, which inspired this flavor," said Joe Robertson, executive director of advertising & marketing for Blue Bell, as reported by NBC.
He revealed all the magic that fans can expect from this new flavor. "Imagine our Cookies 'n Cream Ice Cream, then add in cone pieces and a fudgy swirl," he shared. The executive director also described the flavor as an extraordinary ice cream using all the delicious ingredients of a cookie cone and more. He is optimistic that it's going to be fans' favorite cone in a carton.
The flavor can be purchased in half-gallon and pint sizes for a limited time.
Blue Bell first introduced the ever loved Cookie Cone in 1997, and it was mostly sold in school cafeterias up until the company decided to mass-produce it for the bigger public in 2015. Robertson said that on social media, many remain avid fans of the Cookie Cone, even though they ate it mostly back when they were still in school and bought their foods at the canteen.
To pay homage to these nostalgic fans, the new flavor is launched. "Cookies 'n Cream Cone is a new twist on an old favorite that we know Cookie Cone fans will enjoy!" He said.
Blue Bell is only one of the several ice cream brands of a market that is predicted to grow in the coming years. According to a recent report, one can expect the ice cream market to grow by USD 20.2 billion. While many grappled with COVID-19 and the harsh winter in the past few months, cutting off sales, their growth is considered inevitable.
The new report states that the consistent launching of new products by the known ice cream brands is one of the major factors propelling market growth.
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