Project 7 has released a gourmet gummy line - claiming the products to have no artificial color or sweetener and are 90 percent organic. The U.S.-based company plans to launch the organic gummies at Target in April 1.

Showcasing the gummy bears at one of the Expo West booths, the premium confectionery brand emphasizes more on flavors than colorings - claiming the gummies to be just as saliva-inducing as the other poppers, but better on nutritional values since it is gluten-free, preservative-free and non-GMO.

According to Tyler Merrick, founder of Project 7, the Gourmet Gummies will bring you back to childhood sweet memories. From homemade birthday cake to street's ice cream in a cone, Merrick admitted that 'one of a kind' flavors have inspired the making of these gummy bears. The sugar-free gum comes with different flavors including Grapefruit Melon, Wedding Cake, Birthday Cake, Coconut Lime, Peppermint Vanilla, Kettle Pop, Red Velvet Cake and Summer Snow.

In addition to the Gourmet Gummies, the company launched Build A Flavor - a new gum line that allows customers to mix two different flavors together, or enjoy them separately. Described on one of the company's Instagram post, 'Sweet Tea + Front Porch Lemonade' implies on the new experience of a relaxing Monday with a refreshing 'drink' that you can chew on.

Merrick explained further that there is no metric to identify flavor since the gummy bears are often picked based on their colors. Expecting to change the market, health-conscious can snack on the colorful bears as a healthier alternative to the other generic gummy products because they're naturally made with 'easy-to-understand' ingredients and natural extracts from veggies such as turmeric, black carrot, and radish. Plus, a shot of Vitamin C per serving.

Project 7 does not create the gummies due to end-consumers demand, albeit the 'childhood memories', the developing manufacturer is trying to create distinguishable flavors that would surprise give consumers a surprise.