Oct 09, 2014 04:17 AM EDT
Red Bull Pays Settlement, Get Your Share of $13 Million

If you've ever bought a can of Red Bull in the last 12 years, then the company owes you money. Red Bull settled in a false advertising law suit filed against it and will now be paying anyone who bought a red Bull energy drink between 1 January 2002 and October 3 2014. Here's the good part, you don't even have to prove you bought the drink, only registration is needed to claim a piece of the $13 million dollar settlement.

Red Bull is giving out a share of 13 million dollars to anyone who registers on https://energydrinksettlement.com/claim. The beverage manufacturer will give out $10 for every member who registered or Red Bull products worth $15 dollars. The settlement is as a result of a class action suit filed in a U.S District Court of the Southern District of New York, alleging that the soft drink manufacturer willfully mislead the public through false advertising.

Consumers all over America were misled by the slogan "Red Bull Gives You Wings." The drink advertised with the promise that it would increase reaction speed, concentration levels, physical performance and energy levels. For the plaintiff, as well as millions of Americans out there, the effect was never quite felt.

The effects of the drink have never been scientifically tested or confirmed. The claims were therefore a hoax meant to deceive the public into buying the product.  According to the filed lawsuit, "Such deceptive conduct and practices mean that [Red Bull's] advertising and marketing is not just 'puffery,' but is instead deceptive and fraudulent and is therefore actionable."

Red Bull denied any wrong doing in the allegations and only settled to avoid the cost of litigation as well as the distraction it offers. It further continued that its marketing and advertising were truthful, devoid of any wrongdoing or liability.

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