Following a trend set by Starbucks and then Taco Bell, one of the biggest breakfast chains out there is now entering the world of mobile ordering by keeping up with current times, as the Krispy Kreme app is officially launched in the United States - along with their new customer rewards program!

The new Krispy Kreme app is already available at both Google Play for Android and the Apple App Store, under the name "Hot Light" - and, according to TBO, just getting it gets you your first reward, as getting into the reward program gives you a free welcome doughnut from the delicious chain!

In a recent press release about the new Krispy Kreme app and its advantages, the chain announced they were teaming up with NCR Corporation, the "global leader in consumer transaction technologies," to work on the new app and its mobile payment platform, and now its nationwide rollout is nearly complete, as they put a new experience for paying customers out there.

"Our goal in developing the Krispy Kreme Rewards program was to enable guests to experience the joy that is Krispy Kreme and earn rewards for their loyalty," Tony Thompson, the donut and coffee chain's President and CEO, speaking of the recently launched Krispy Kreme app to Business Wire. "It is critical for us to know our guests more personally and our mobile app provides the data that helps us meet the needs of today's consumer."

Payment Source reports that among the interesting features in the new Krispy Kreme app are the ability to gain reward points after scanning a bar code off their smartphone, finding nearby Krispy Kreme locations and other more exotic features like "Hot Now" notifications whenever there are fresh and hot donuts in these venues - and every single restaurant from the chain will be in tune with the app by the end of the year.

Download the Krispy Kreme app now!