Healthy food options are available at specialty stores and it's a bit pricey. In this generation of picky eaters and health buffs, this kind of food option is very popular. In the United States, the nation's first U.S. Department of Agriculture-certified organic fast food restaurant has opened in Pleasanton. They server authentic organic food choices from California, this is according to Patch.
They created the restaurant to cater to the organic food movement and change the way people think about food, the Organic Coup's owner explained. They opened earlier this month with a small menu of crispy chicken and vegetables in sandwich, wrap or bowl form. Customers can also buy a side of caramel-flavored popcorn or organic sodas and other drinks.
They said that they used the word "coup" because the restaurant started to spark a food revolution in which the customers help to change the conventional food system. Erica Welton, the restaurant's founder said, "The inspiration for The Organic Coup came from the lack of convenient clean food available. We were frustrated with the fact that there just weren't any quick options at lunch or on busy weekends."
She added that when they were conceptualizing the idea of the restaurant, they already decided to serve only organic food; however, they were shocked to know that there were only a few restaurants that were certified by the USDA. They were even more surprised to learn that there wasn't any single USDA organic certified in the fast food category. She explained that organic certification says the food is free of genetically modified organisms, chemicals, pesticides and livestock raised without antibiotic and added hormones. Organic supports family farms and local producers as well.
The restaurant company's main office is in Walnut Creek and it said its goal is to open several more restaurants in the next year.