Oct 30, 2015 10:10 PM EDT
'Can't Hide it Forever': The Model who Became a Meme

A Taiwanese model who was featured in an ad for a plastic surgery is warning to file a law suit against the clinic and advertising agency, after the ad became a popular internet meme. She told the BBC's Cindy Sui in Taipei how she assumes losing control of her own image destroyed her life.

Heidi Yeh said, as she tried so hard to fight back her tears, that she's broken down so many times crying and she hasn't been able to sleep. She explained that the biggest loss for her is she doesn't want to be a model anymore. "Just because I'm a model, people can hurt me like this, and I can't fight back. I want to hide, but I can't hide forever." She added.

Her ordeal began in 2012 with a photo shoot for an advertisement whose goal is to convince people to get plastic surgery at a Taiwanese cosmetic clinic. The photo showed very attractive "parents" with coveted long and big eyes, well-defined noses. However their three "children", their images were made to look horrible. They altered the eyes to appear exceptionally small and their noses flat.

Below the picture was a caption that read: "The only thing you'll ever have to worry about is how to explain it to the kids."

Ms Yeh says that she signed a contract with US-based international advertising agency J Walter Thompson (JWT), through her agency. The contract states that JWT will use the picture in newspapers and magazines to promote the clinic. But without her knowing, her picture has been allowed to appear in another plastic surgery clinic's website. It was only a matter of time before her picture went viral on Facebook, with the caption, "Plastic Surgery- you can't hide forever."

Then, a Chinese tabloid attached it to a fake story - which first came out in 2004 - about a husband from the northeastern part of China, who sued his wife when he realized she had plastic surgery before they met, because their children grew up to look nothing like her.

Ms. Yeh said she thought it was just one of those rumour about her, then she realized that her picture was spreading like a plague on the internet. The picture appeared with the story when you google it. It has become a laughing matter but people in different parts of the world and somebody even made a meme from it.

Jobs became difficult for her to book she said because they give her a small role whenever they find out that it was her that was on the picture. People refused to believe her when she says that she has never had a plastic surgery in her life. Her relationships were affected, random people on the street ask her about it and her current fiancé's family asked about it too.

Ms Yeh calculated she has lost $4m new Taiwan dollars (£80,000; $123,000) in what could've been her earnings. She is now threatening to sue JWT and the cosmetic clinic for NT$5m. She clarified that she is not after the money, but to clarify that none of the stories are true, and for  the companies to own up to their role in how her image was used.

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