Paula Deen is beginning to make her way back into the spotlight with a few TV appearances, a cooking demo, and even her own episode of E! True Hollywood Story set to air next week.
With the celebrity's chef slow recovery from the N-word scandal, Deen's former partner, The Food Network has not had the same luck. According to Bloomberg, Food Network's ratings have continued to decline after the channel dropped Deen in late June.
Food Network executives announced they were cutting ties with their longtime host. The move was applauded and criticized across the Web, and a number of outraged Deen fans launched a boycott against the network.
Brad Adgate, senior vice-president at Horizon Media, said the network's continued dip could be related to any number of factors that have nothing to do with blowback from so-called Deenosaurs. Part of it could be cyclical programming attrition, he said. Part of it could be digital encroachment.
"There's an ebb and flow to these types of networks," Adgate said. "But I think they're still pretty solid. They are the category leader. They have over a million viewers every night. Advertisers love it. And they've invested a lot in new programming. If they put on a couple of shows that click, they'll be right back."
According to Nielsen (NLSN) data, Deen's ratings had fallen prior to the drama, as had the Network's as a whole, and they continued to drop between June 24 and Oct. 6.
Food Network has lost 6 percent of its audience during prime time hours and 3 percent during the day between the hours of 10 a.m. and 4:30 p.m. They have also declined 13 percent with their target audience of 18 to 49 during prime time and 10.8 percent between the hours of 10am and 4:30pm.
A federal judge dismissed race discrimination claims by a former Savannah restaurant manager, ruling that a white former employee had no standing to bring claims of racial discrimination in a lawsuit against Deen.