Statistics show that it takes girls an average of 12 minutes to perfect a selfie, and nearly half of tweens and teens are admitting that social media makes them feel worse about their appearance, after the people at Dove noticed just how social media affects this age group, Health.com reported. To put a stop to a generation of social media 'like-chasers', Dove launch their new campaign #NoLikesNeeded. This campaign's aim is to take the focus off of this pressure and encourage self-love IRL (In Real Life).

'Selfie esteem' is low, according to skincare brand Dove.  They are concerned at the epidemic of girls chasing social media 'likes' to feel attractive. The brand surveyed young girls in the United Kingdom and found that 6 out of 10 think they are much prettier online than in real life. This trend has been going on for quite some time and it is causing tweens and teens (women ages 18-23) to suffer a serious case of low self-esteem. They feel that the number of "likes" they get on Instagram will verify how they look and make them feel better about themselves.

This sense of social media validation isn't something that necessarily gets better with age. Dove says that women in the 18 to 23-year-old bracket,  perhaps more aware of their self-image,  want three times more 'likes' on social media than girls younger than they are. They feel good about themselves when the number of likes they get are higher than other girls their age.  

"Today's research will help us to better understand the association between social media and girls' self-esteem, and just how important talking to girls about body confidence before they turn 18 is," says Lucy Attley, Dove UK brand director. Dove launches the #NoLikesNeeded campaign.  This will enable anyone to help a girl feel good about herself  and we need all the help we can get for the # NoLikesNeeded campaign, Attley said.