In time for Throwback Thursday, Pepsi has announced that they will be releasing limited number of Pepsi Perfect bottles, the "Back to the Future II" inspired bottles. However, this year's New York Comic Con, fans were able get a hold of the special edition of Pepsi bottles ahead of time.
As reported in Business Insider, fans of the film and came dressed as Marty McFly were able to get the Pepsi Perfect ahead of the market. Pepsi has planned to distribute 1,500 Pepsi Perfect bottles ahead of its general release during the event.
Pepsi is reported to be making a limited number of 6,500 Pepsi Perfect bottles. Each bottle is said to be sold at $20.15 and will be available on the market on October 21, the same day Marty McFly travelled to the future as seen in the film.
Fans of the iconic film will never forget Marty McFly walking into a diner to purchase a Pepsi in "Back to the Future Part II". He then walks out with Pepsi Perfect. As reported by USA Today, Pepsi will let fans have their own Pepsi Perfect bottle.
Lou Arbetter, PepsiCo's senior director of Marketing commented about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox character through a futuristic pneumatic tube, "Fans have always been a little crazy about it. And so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product."
"We're fans of this popular trilogy, and just generally, if you work at Pepsi you're fans of pop culture. The brand has made its mark in pop culture frankly since Michael Jacksonmoonwalked. We've been dancing in and around pop culture for a while," Arbetter added. "So we look at this as another opportunity to have a little bit of fun."
Pepsi is one of the growing list of companies that will join in the fun of the original's film 30th anniversary. For those who would like to get a hold of the limited Pepsi Perfect, please check out the company's social media pages closer to October 21 launch date to know exactly where you can purchase it.