Don't be surprised when you start seeing LeBron James Instagram feed filled with pizza.

Even though McDonald's is pulling all the stops to keep up with the fast food chain game, NBA star LeBron James has come to the decision of ending his endorsement deal with the golden arches.

But that doesn't mean LeBron James is out of the food game - in fact, he's planning on supporting the fast-casual pizza chain, Blaze Pizza.

Here's an excerpt from First We Feast:

"Back in 2012, the Cleveland Cavaliers' star forward invested in the assembly line-style pizza chain. King James now has plans to use his status as the best basketball player in the world to help promote Blaze Pizza in a new marketing strategy while simultaneously holding the franchise rights to Blaze restaurants in Miami and Chicago."

In addition to Instagram posts, the second most followed athlete on Twitter will be using his social media accounts to help people get to know more about Blaze's "fast-fire'd" pizza.

According to ESPN, a source says that he owns over 10 percent of the company - take note that this excludes "his stake in Chicago and Miami franchise rights."

Blaze Pizza founder Rick Wetzel explains: "LeBron came on as a founding investor and he had been silent and in the background. Now we're using him to get our message out there and put the spotlight on our brand."

Currently having 88 locations, Wetzel further notes that the brand intends to open a restaurant once every four days. Blaze Pizza will end up having over 200 locations by next year alone.

Furthermore, the company has already sold franchise rights for the entire United States to 44 different groups, including the rights in Kentucky, Tennessee and part of Florida to a former NBA player, Junior Bridgeman.