According to a new study, each person has his own definition of beauty, making the statement "beauty is in the eye of the beholder" true. The reason behind each individual's own perception of attractiveness lies in the experiences he or she had.

The study was conducted by asking 35,000 people to rate facial attractiveness with use of the website Testmybran.org. Along with the aid of the Australian Twin Registry, 547 pair of identical twins and 214 pair of fraternal twins were also asked to rate the facial appearances of 102 females and 98 males.

The outcome of the rating game was then measured in terms of "individual preference scores". This is the measurement of each individual's rating and how much it differed to the average assessment of all the subjects who participated the said rating game.

The result shows that if the researchers will choose two random participants to rate, there is a 48% chance that they will have the same judgment on a person's attractiveness. The 52% is the chance that the random subjects will disagree on their ratings.

Researchers then tried to find out what was the reason behind the 52% disagreement. By using different pair of twins, it was identified that aside from genes, one of the major factor affecting the person's preference on beauty lies in the personal experiences gained by an individual.

In a statement, Jeremy Wilmer elaborated the findings of the study.

"We found that even though identical twins share all of their genes and their family environment they were really, really different from each other in their facial aesthetic preferences," Wilmer stated.

The new study which is now published in the journal of Current Biology, is suggesting that personal experiences is one the primary cause why everyone has its own perception of beauty.

In a previous research, it was suggested that the person's look accompanied with affirmative personal information will make the certain individual more attractive.