Once again, motorcycle builder and reality TV star Jesse James has gotten married. Perhaps the fourth time is a charm?

James married 35-year-old drag racer Alexis DeJoria over the weekend, according to various meda reports. James has been married three times before, most famously to Academy Award winner Sandra Bullock. And along the way, James has picked up a reputation as an unfaithful husband. News of his cheating on Bullock broke days after she won the Oscar for her performance in the movie The Blind Side. Bullock and James had been married for about five years.

DeJoria is a drag racer and daughter of billionaire John Paul DeJoria, who co-founded the line of Paul Mitchell hair products and the Patron Spirits Company, according to People.com. The pair reportedly wed at John Paul Mitchell's home in Malibu. Both James and DeLoria each have a daughter from a previous relationship, and People reported that the two girls served as the flower girls for the wedding.

James has a long list of prior loves. His first marriage was to Karla James. Next came a union with adult film star Janine Lindemulder. His third marriage was to Bullock, and it last for five years until she filed for divorce, which was soon after the cheating scandal broke in 2010. James followed that up with an engagement to tattoo artist and reality TV show star Kat Von D, but that engagement ended after, once again, stories spread that James had been unfaithful with multiple women.

His relationship with DeJoria started about seven months ago, and they got married after less than a year of dating, according to Star magazine. They bonded over a shared love of racing, mechanics and tattoos. Early in the relationship, James was seen lending his help to her team of mechanics and even helped DeJoria pack up a parachute after a race, Star reported.