The Harlem Shake is easy: first you get a bunch of friends and acquaintances or even strangers together, then you go about your everyday business while one person dances or gyrates their pelvis in the room, and when the base drops you all dance around like crazy wearing costumes and in various states of undress.
One of the reasons why it is so popular is because it is so easy to do. There are no rules like other dances, in fact the only rule is that you should have fun. And so people who are usually quite shy or inhibited can have a good time acting crazy with friends, acquaintances and yes strangers.
According to the internets, the dance craze began with a vlogger named "Filthy Frank" who posted a YouTube clip under the name "DizastaMusic." That is the formula for how most memes seem to get started these days: vlogger plus YouTube. It showed him pumping his hips while the song by Baauer was played, as friends dressed in costumes did the same. In case you are wondering, he was wearing a pink jumpsuit. If you cannot visualize it, we have found the video for you to learn this crazy meme, so that you can copy it with your friends and family and upload it to YouTube as well.
As of today, the original has racked up over 30 million hits. Depending on your sensibilities, some might consider it NSFW, so be careful. Just kidding.