Posing confidently in her underwear, it's clear Emma Roberts is a natural beauty. And being all natural is the focus of her new advertising campaign, which pledges not to use digital retouching.

The 24-year-old contributed to Aerie’s un-retouched campaign, which the brand launched last year. The ad campaign is all about showing models of different body types and skin tones, sending a powerful message to girls about embracing their body.

Emma Roberts was shot by photographer Ali Mitton and joined #AerieREAL girls Iskra Lawrence, Eli Almeida, Ally Walsh and Annie McGinty, who have all posed for the Aerie Real campaign.

The niece of Julia Roberts shows off her youthful figure in the images for American Eagle brand Aerie.

Using Photoshop to remove any flaws from images has become the standard industry practice, but it's not one that Emma approves of.

"I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed - real is sexy, real is cool," she explained.

And of the brand she added: "Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws."

The public have watched her grow up into a beautiful young lady, so it's not a surprise to see how proud Emma Roberts is of her incredible physique.

The young Hollywood actress showed it off proudly as she models an array of pieces for American Eagle’s new campaign for its Aerie collection.

The images show Emma having fun as she playfully models underwear, T-shirts, nightwear and shirts for the youthful brand.

“Emma is the kind of girl our Aerie girls would be friends with. Her social media invites her fans in to her everyday life in a way they relate to,” Jennifer Foyle, Aerie Brand President, said.

“We couldn’t be more thrilled to have Emma join the new chapter of #AerieREAL to help promote body-positivity and encourage the celebration of reality over fantasy.”

Emma Roberts is an American actress, model, and singer who has a net worth of $15 million according to Celebrity Net Worth.