Kraft Foods Group is kicking off 2013 by bringing more than 40 new products to the table. Oscar Mayer Selects Chicken Breast Franks, Miracle Whip Dipping Sauces and Crystal Light Liquid are among the new products. This is the first comprehensive new products launch since Kraft became an independent public company in October.
“As culinary trends continue to evolve, one constant is a desire for even more choices,” said Robin Ross, associate director of culinary at Kraft. “Consumers have varying and multiple needs for their food and beverage choices. Some consumers find a healthy balance with less complex ingredient lines is important, while others want bold or ethnically-inspired taste experiences.”
“We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavors,” says Barry Calpino, VP, breakthrough innovation for Kraft. Kraft has grouped the innovations into general areas of focus reflecting the desires of today’s consumers: Bolder flavor, flexible meal choices; simpler ingredients lines; and customization.
The new line combines spice blends with pulled pork that has been slow smoked with natural hardwood to lock in the meat flavors. Cheesy Casseroles in chili cornbread, chicken pot pie and Shepherd’s pie varieties are also introduced. The Velveeta Cheesy Skillets Dinner Kits franchise will introduce three new flavor combinations: Jambalaya, Chicken Parmesan and Ultimate Cheeseburger Mac with 2% milk cheese.
Launches featuring bolder flavors include a Miracle Whip Dipping Sauces line: Spicy Jalapeno Philadelphia Cream Cheese, two new flavors of Philadelphia Indulgence Spreads (Cinnamon and Dulce de Leche Caramel) and new flavors of Kraft and Polly-O String Cheese (Cracked Black Pepper, Italian Style Pizzeria and Sweet BBQ) to name a few.
Launches offering simpler ingredients include a new Chicken Breast Franks flavor within the Oscar Mayer Selects line. Launches focused on customization include a new Cherry Blackberry flavor of MiO and six new flavors of Crystal Light Liquid (Mango Passionfruit, Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Peach Bellini and Pomtini) to name a few.