Patrick Couderc, UK managing director of the fashion line owned by BCBG Max Azria Group, the fashion house behind the Herve Leger bandage dress has gotten many women's drawers in a twist. He has been giving unsolicited advice about who can wear the skintight bandage dress, and how to wear it.

Voluptuous women should steer away from this skintight frock.  Women with very flat chest and very prominent hips should steer away, too. And lastly, lesbian, he thinks, would rather 'be butch and leisurely', and not wrapped like a mummy.

He shares with Mirror, 'You women have a lot of problems. You will lose the plot. You will come and you will put a dress on and you'll be in front of the mirror, like, 'Argh, I'm so fat.'

His unsolicited wisdom has raised some uproar. Comedian Margaret Cho called for a boycott after Couderc's statement of 'body shaming'.

Feminist novelist, Kathy Lette, warns the Herve Leger boss might need his own bandage after making those remarks.

Couderc further talks about class. 'He refuses to give free dresses to celebrities if they are judged to lack sufficient class.' 

He does compliment Cheryl Fernandez as one who 'cuts a fantastic silhouette' in a Herve Leger dress.

The bandage dress was created in the 1980's. But it was only during its re-launch in 2007 that it gained much popularity. Soon, every other brand had its own version of it, and at a lesser price tag than the real one that sells at 1,300GBP.

It has been worn by a host of celebrities like Victoria Beckham, Rihanna and Kate Winslet. It has also become popular among reality TV stars like Kim Kardashian, and Caitlyn Jenner.

Couderc does not stop from just discriminating users of the bandage dress. He also provides yet another unsolicited advice on how to wear it. He says, 'not to wear underwear that was too small, because 'the knicker line cuts through the flesh and goes through the other side of the dress,' creating an unattractive 'visible panty line'.