Emojis will be featured in a television program titled 'The Great Emoji Challenge' which is a primetime studio comedy game for all ages. In the upcoming show, contestants will be competing for the $1 million cash prize by simply decoding what the emojis are representing.

Studio Lambert, the television production company that created the award-winning reality series 'Undercover Boss', is pitching for the game show. Both US and UK entertainment companies are working on the program right now.

The coming emoji game show will be set in a studio and will be based entirely on emoji characters that are now becoming more popular. Using the aid of the given clues, contestants will guess the corresponding emoji character of popular phrases.

The popular emoji characters that have captured the hearts of many originated in Japan. The attractive round-headed small ideograms which are used in emails, social media posts and text messages became prevalent in today's tech savvy environment. More emojis of different designs were then created and added to the list.

Earlier, emojis invaded the Hollywood film after landing an animated movie which will be created by Sonny Pictures Animation. The company will won in a three-studio bidding which involved large amount of money.

The upcoming film about emojis will be co-written by Anthony Leondis and Eric Siegel who will also be the director. Michelle Raimo Kouyate will be the one to produce the animated film.

Besides film and television, the famous emoji characters have also conquered the business industry. Advertisers are now taking advantage of the attractive figures to reach out to bigger audiences. Promotional videos and advertisement banners containing emojis can now be seen anywhere. Fast food chains like Mcdonald's and Domino's Pizza embraced the new marketing strategy by creating tiny food icons.

The playful tools make business institutions and non-governmental organizations easily relate to different types of consumers.