Coors Light, which become at 2010 the first non-Mexican official beer brand sponsor of LigaMX, formerly FMF's Primera Division, allows legal-drinking-age fans to manifest their passion for soccer through the "¡Alcanza la Gloria! Go for Super Cold!" weekly interactive Quiniela sweepstakes.

"Quiniela is an interactive soccer game that gives LigaMX fans the opportunity each week to predict which teams will win each jornada, or round, including the playoffs and finals. Consumers with the most correct predictions are entered into the sweepstakes for a chance to win up to $1,000 that week." says MillerCoors latest news.

"By visiting www.FanaticosDelFrio.com/quiniela and entering the UPC code found on Coors Light cans and bottles, soccer fans across the U.S. (excluding California) will have a chance to participate by predicting who will win upcoming bouts between their favorite teams. Consumers qualify for a chance to win exciting prizes with each of their predictions. Prizes include prepaid cards, Todofut gift cards and the greatest prize for any passionate LigaMX fan, a trip to the 2013 Clausura finals in Mexico." says company's news release

"Fans who visit FanaticosDelFrio.com can experience the virtual Quiniela, elevating their experience of making predictions and pairing it with the chance to win great prizes, "said Cris Rivera, Coors Light Hispanic marketing manager.

"Fans will also have the opportunity to score the ultimate goal of winning a trip to the finals in Mexico along with other prizes while doing what they do best, living their passion for the greatest sport on earth."

For more information on the FMF's LigaMX, visit www.FanaticosDelFrio.com.