On Sunday, Selena Gomez announced some intriguing news on her Instagram account. A video from her point of view was captioned, "Another BIG announcement tomorrow..... stay tuned!"

Many thought that the new announcement would entail a TV show or maybe even a new music video. But it seems as though fans were let down by the news of the former "Wizards of Waverly Place" star fronting the new Pantene campaign.

On Monday, the singer and actress posted another Instagram snap to reveal the news. "I am so happy to announce my new partnership with Pantene! #SelenaxPantene #strongisbeautiful @pantenehair," she wrote.

The behind the scenes video of the new campaign shows Gomez shaking her beautiful wavy tresses. She also took the time to share her sentiments on landing the new deal as a Pantene ambassador.

"The three reasons I'm excited to be Pantene's new ambassador are I've used it my whole life; and second, their message for women being strong is beautiful and what they represent is so what I embody and want my fans to know, to feel confident; and third, it's fun," the "Spring Breakers" actress said.

The 22-year-old continued, "It's so fun to feel like your inner girl, paying with your hair and just feeling beautiful." "I'm always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence," Selena also said in the Pantene press release.

Selena even posted a video of getting her hair did for the new ad campaign. Whether or not the "BIG announcement" led people to believe it was more than the actual news, there's no denying that she's the perfect ambassador with her gorgeous brunette locks.

This is Selena Gomez's first time to represent a beauty brand. However, the "The Heart Wants What It Wants" singer has also released two fragrances under her belt: Selena Gomez and Selena Gomez Vivamore.