It's time for major changes in the fast food industry if it doesn't want to become completely obsolete and out of touch with its times, as patrons all over the world (and particularly in the west) are growing more tired of the way food's made in these decreasingly popular chains - and the latest step towards this is removing Pizza Hut and Taco Bell's artificial flavors from their menus!

Besides Taco Bell's artificial flavors promise, over the past few months other major restaurant chains have taken similar steps towards more natural food, including McDonald's vowing to remove antibiotics on their chickens entirely, Chipotle promising to entirely remove GMO's and large chains such as Burger King and Dairy Queen taking soft drinks off their children's menus.

According to Quartz,Taco Bell's artificial flavors announcement came earlier this week, as the large chain promised they'd also be taking fructose-loaded palm oil and corn syrups by the end of the year.

At the same time, another major Yum! Brands partner, Pizza Hut, followed the Tex-Mex chain's steps and announced similar Taco Bell artificial flavors measures to take place after the end of July - and USA Today reports that the major pizza chain had been working towards that goal all year, experimenting with alternative ingredients so the taste wouldn't be compromised.

The Wall Street Journal reports that the move to take off Taco Bell's artificial flavors (which also includes the complete removal of additives such as trans fats and preservatives by the end of 2017) will actually affect more than 95 percent of the chain's food items altogether, although the move wouldn't be including their beverages or co-branded items such as their PepsiCo Doritos Locos Tacos, one of the most sold items in their menu.

Pizza Hut, on the other hand, claims that they've already gotten rid of monosodium glutamate and trans fats from their menus, and will be phasing out artificial colors and flavors in all nationally available pizzas later this summer.

Clearly, the move to remove Taco Bell's artificial flavors is aimed at the growingly food aware millennial segment of the US population.