The Coca-Cola bottle is one of the most famous designs in history, and upon just one glance it's easy to discover what it's all about - and, now that it's turned a full century, the Atlanta-based company has released an art exposition along with a local museum to celebrate it!

The guys at Coke are pretty aware of how iconic the Coca-Cola bottle is, so much that they actually sell some of the vintage designs on their website, though, of course, not all: over the course of one hundred years, the design has varied quite a bit, though always maintaining its classic look.

According to Toledo Blade, the beginnings of the Coca-Cola bottle came from the company desperately trying to get their own iconic look, as in the late 19^th century and early 20^th, there was a lot of competition in the field of carbonate soft drinks, including surviving companies like Pepsi and Dr. Pepper.

At the time, the company's execs sent out an invitation for bottlers so they'd come up with an innovative Coca-Cola bottle design to create their brand around it - and, in 1915, a designer sketched out a bottle that the big fish at The Coca-Cola Company loved - and the rest, as they say, is pop culture history.

Now, as The Daily Beast reports, the curvy bottle is celebrating its 100^th anniversary this year, and its hometown of Atlanta, Georgia, is quite aware of how iconic the product is: the city's High Museum of Art has teamed up with The Coca-Cola Company to create an exhibition entitled "The Coca-Cola Bottle: An American Icon at 100," that's set to run until October 4.

"To do something that not only stays its course for the company over 100 years, but that also becomes a cultural icon that really is recognizable all over the world is amazing," said Julia Forbers, an exhibition curator in the museum, according to Observer-Reporter. "It really is a design success story."

If you're visiting Atlanta until the fall, make sure you visit the Coca-Cola bottle exhibit!