Paying has never been easy with all the gadgets and mobile payment apps available in the market. Now, it will go in a level a lot easier with the latest and newest application released by Apple - the Apple Pay mobile wallet. With Apple Pay, Apple has paved the way for a breakthrough technology that will make payments a task that happens in a single touch to your iPhone.

This year has been predicted to be a year wherein the mobile payment market will have a vast expansion and improvement both in style and the customer's choice. With PayPal and Google Wallet in the game of payments in a single touch, Apple has also introduced last October 2014 the "Apple Pay," their very own mobile payment app.  Apple Pay app is designed to change how people pay with all the advanced mobile payment technologies and gadgets they use. Being a newbie in the competition, Apple Pay will have to battle it out with the two biggest mobile payment apps already established and used by many consumers. With the many good Apple Pay reviews on the internet saying what's good about this app, it has a good chance in conquering the mobile payment industry.

It is given that Apple Pay mobile app will probably have to struggle it up to make its way to the market, but it actually made an excellent start with a modest number of users worldwide. According to a recent report by BI intelligence, there is an accounted percentage of 0.1% to 1.6% of transaction recorded at the top retailers of the said mobile payment app just after a month of its launch. It is proof that Apple Pay is a boon to many customers.

This statistics is probably the result of unique Apply Pay features. This mobile payment app can store tokens in a chip known as Secure Element, accessed only through the owner's fingerprints. With this security feature, it is not surprising that people fell for Apple Pay's charms.