Fans of pizza might be pleased to know that Pizza Hut's rebranding - and there's a whole new set of things that the chain is offering now, such as exotic flavoring of the likes of curry, spinach ... and Sriracha!
If you're one of those people who loves to try out new and different ways to eat one of the world's favorite food groups, then Pizza Hut's rebranding might just make your day a little better.
According to Slate Magazine, the big company owned by Yum! Brands (also responsible for other huge chains like Taco Bell and KFC) will be going through a complete revamp in its business - or at least in the United States-based Pizza Huts, rebranding is happening starting next Wednesday November 19.
With the Pizza Hut rebranding will come a whole bunch of new alternatives for the regulars and not-so-regulars of the famous fast food chain: there will be 10 new pizza crust flavors (honey Sriracha, toasted cheddar, ginger, curry and salted pretzel among them); five new "drizzles" (like a balsamic one) and even new "premium toppings" (for those who love the exotic: spinach and banana peppers will be available for pizza action now!).
Any big change of something familiar is both exciting and perhaps even a little scary, but it seems like Pizza Hut's rebranding is all out when it comes to embracing change, between the flavors and the funny new pizza types (all of them with pun names, like Cock-A-Doodle Bacon or Old-Fashioned Meatbrawl).
Among different new items, the new Pizza Hut rebranding will include a twist to the old format of everyone's favorite fast-food item: lower-calorie pizzas. According to USA Today, the huge franchise had tested a new line of pizzas called Skinny Slice, which amount to a total of about 210 calories.
Back in late September, 47 different Pizza Hut restaurants between Ohio and Florida featured lower-calorie pizzas. Now, it seems that the strategy was successful, and they'll be going national with the new menus and "diet" line, releasing it throughout the country.
Of course, new menus and strategies to sell pizzas won't be the only thing happening during this new Pizza Hut rebranding: even the beloved and well-known logo and image of the chain will be changing up in this new move.
Everything from uniforms to packaging will be going through a revamp, in what the chain's chief marketing officer, Carrie Walsh, has called "the biggest change that we've ever made as a brand," according to Fool.com.
It seems that the point behind the entire Pizza Hut rebranding (besides obviously increasing sales as the fast food industry's numbers have been steadily falling for a while now) is simple: giving patrons options.
After years of the same old invariable menus, the new fast food strategies often come with a chance to expand the offer, like the McDonald's gourmet burger strategy not too long ago, which was first started in the Australian franchise.
Suffering as other fast food chains in the country and abroad, Pizza Hut sales have declined by 2 percent in same-store sales this year alone according to Canadian news outlet CNBC, so it's no wonder that the Yum! Brands unit is attempting to change up just enough to make expenses profitable and customers go over to the venues.
The hut-like logo that has accompanied the chain for almost five decades has come to an end, and reportedly the new Pizza Hut rebranding will be bringing a look that will end up being much more casual and fresh.
For now, Pizza Hut's social media (such as its Facebook page) has seen the big chain publish little updates of what can be expected when the new rebranding is revealed next Wednesday - and we can't wait!
