Country star Walker Hayes teams up with Athletic Brewing for a new non-alc pale ale, plus spirited releases from Bikini Island, Crown Royal, Crown Royal, and more this week on Booze News.
Fancy Like by Athletic Brewing
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GRAMMY winner Walker Hayes is now the "Chief Fancy Officer" at Athletic Brewing Company. His debut move in this new career path? Crafting a new non-alcoholic American Pale Ale dubbed "Fancy Like" named after his smash hit song. The crisp, easy-drinking brew is available for pre-order now at athleticbrewing.com before its April 25th wide release. Each 6-pack purchase also scores you a collectible red party cup perfect for tailgates and beer-pong.
Bikini Island RTD Cocktails
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Bikini Island RTDs are named after the atol where America ran much of its early atomic bomb tests.They're retro-packaged ready-to-drink cocktails with only100-calorie per can! But despite their low-cal count, these beverages are dropping flavor bombs on your tastebuds. Launching mid-April, the 5% ABV vodka, tequila, and rum-based drinks come ready to play with varieties like Citrus Charge, Blue Razz Explosion, Watermelon Blast, and Nuclear Pineapple. Look for their 8-can variety packs to detonate nationwide soon.
Howler Head & Cola by Catalyst Spirits
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Known for their Howler Head banana whiskey, Catalyst Spirits is shaking up the ready-to-drink scene Down Under with their new Howler Head & Cola sweet canned cocktail. Think a canned Jack & Coke with a hint of banana in the end notes. The brand is available in AU currently but seeing as how they have launched their other potables in the US we don't see how this perfect concoction for the American cola-loving market won't make its way stateside.
Crown Royal Blackberry Flavored Whisky
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Usually, your bottle of Crown Royal is gathering dust, forgotten in the back of the liquor cabinet but the brand just got a do-over with the launch of Crown Royal's buzzworthy Blackberry Flavored Whisky. This limited-edition blend marries the signature smoky smoothness of CR with notes of fresh blackberries and vanilla - perfect for mixing into summer cocktails like blackberry lemonades or mojitos. The hype is already building online, so snag a bottle while supplies last.
Topo Chico Hard Seltzer
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As Topo Chico Hard Seltzer ramps up for a huge summer, the Tex-Mex-inspired seltzer brand is pulling out all the stops. That includes new packaging and the addition of the Oasis Cherry flavor. Plus they are launching an "Airstream Getaway" sweepstakes this summer where you can win a retro trailer vacation. Topo Chico's also returning as an official sponsor of the Leagues Cup soccer tourney between MLS and Liga MX teams, so expect more synergy between fútbol and this brand come summer. Keep an eye on Topo Chico's site for details these and all upcoming promotions.
Molson Coors' Happy Thursday
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Thursdays are the new Fridays with Molson Coors' Happy Thursday! This new drink is like beach blanket bingo in a can, with four amazing flavors that skip the bubbles for a smooth texture as well as taste. Happy Thursday comes in Strawberry, Pineapple Starfruit, Mango Passionfruit, and Black Cherry, each with 4.4% ABV. So grab your beach umbrella, crack open a Happy Thursday, and play hooky from work Thursday by the seaside.
