Heart Attack Grill founder, Jon Basso, gave a bizarre interview on Bloomberg TV, Thursday morning in which he carried the cremated remains of a customer and warned others not to eat at his restaurant.
"I say it boldly, Don't come to my restaurant, it is bad for you and will kill you," Basso told news anchor Betty Liu.
Wearing his white doctor's coat, Basso told Liu the Heart Attack Grill will never change. Basso argues that other fast food chains are sending the wrong message.
"I am probably the only restaurateur in the entire world who is unapologetically telling you that my food is bad for you, that it will kill you and that you should stay away from it," Basso said.
Basso made headlines earlier this year after John Alleman, the Heart Attack Grill's unofficial spokesman, died from a heart attack, after claiming to have eaten at the restaurant nearly every day.
"I told him if you keep eating like this, its going to kill ya," Basso said at the time.
The interview took a strange turn when Basso unveils a bag of cremated remains from a person who died from a heart attack at his restaurant.
"The entire fast food industry is pretty grim and it's taken a turn toward the extreme dark side," Basso said when questioned about his actions.
When asked if this was an attempt to make a point, Basso replied that is was "nature taking it's course."
"If you're going to go out to a restaurant, whether healthy or unhealthy, you're going to get this," Basso said as he displayed the remains of a dead person's ashes. "I make good money joking about how bad my food is. But at least I'm honest."
Basso continues to argue that he was telling the truth and felt good about finally being honest about his food, while other fast food executives are not. Basso said his vision is to one day have no one eat his food, ever again.
"I can always go find another industry. I know how to sell things if I need to," Basso said. "I don't need to do this. But it is pathetic, in my opinion, that major corporate fast food chains will not tell the truth. As all I want is a little honestly in America about what we eat and why our waistlines are getting bigger and bigger and bigger."
